New Cairo
A lone figure walks across a vast stone hall toward a doorway of light
Creative & branding houseNew Cairo, Egypt

Born in Cairo. Strategy, identity and content for brands in Egypt, Saudi Arabia, the UAE and the UK.

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Built
to bechosen.

01 — The houseStrategy before designNew Cairo, Egypt

Most brands don’t have a design problem. They have a decision problem.

A hand writes in an open notebook on a dark wooden desk
The first decision is made on paper

We start with the decisions: who you serve, what you stand for, and why someone should pay more for you. Then we build the identity, the content and the platforms on top of them.

Inside the house
02 — Latest workPortfolio in preparationComing soon

Latest work

New case studies are on their way.

We’re documenting each project properly before it goes up: the strategy, the identity and the results behind it.

The work page
03 — ReachEgypt · Saudi Arabia · UAE · UKWithout borders

Luxury without borders

We build luxury brands for founders who think beyond their city.

One standard of strategy, identity and content, whether the brand opens in New Cairo, Riyadh, Dubai or London.

EgyptSaudi ArabiaUAEUnited Kingdom
Inside a private jet cabin, a leather seat beside the window
04 — ServicesOne creative direction05 disciplines

Strategy first. Everything else on top.

  1. 01Strategy & Consulting
  2. 02Branding & Identity
  3. 03Websites & E-commerce
  4. 04Content & Production
  5. 05Media Buying

Take one service or the full journey from idea to launch, all under one creative direction.

Our services
05 — FounderAhmed KomsanFounder & Strategy Director
Ahmed Komsan, founder and strategy director of Sole House, speaking on stage
Founder & Strategy Director

The mind behind the house

Ahmed Komsan leads Sole House as founder and strategy director. He builds the thinking behind every brand before a single mark is drawn, and guides it from first decision to launch. Personally.

Ahmed Komsan’s signature Ahmed Komsan — Founder & Strategy Director
Meet the founder
Start a projectNew Cairo, EgyptReplies within one working day
Leather chairs set around a long stone table in a quiet meeting room

Let’s build yours.

An idea, a rebrand, a business that needs fixing or a brand ready for more. Tell us where you are.

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